Etsy is a powerful marketplace for new sellers, and Shopify allows sellers to easily build and maintain their own store! Now, with Etsy 360, you can display your Etsy shop on your Shopify store and drive traffic from around the globe!
Building your brand. While Etsy is an incredible platform for getting started, it lacks the customization abilities that are necessary to build your brand and set your products apart. By using Shopify, you can customize nearly any aspect of your store, which gives you the opportunity to implement your brand colors, fonts, images, and style!
Removing the competition. When customers browse your Etsy shop, they see your products among many competitors, all one click away. While this can help get your products recognized, as you begin building your own traffic, you’ll want to keep them in your store. Moving your shop to Shopify allows you to promote only your products and reduce competition!
New marketing opportunities. Moving your store to Shopify improves your visibility and comes with loads of new opportunities! By exploring things like SEO, blogging, and email marketing, you can engage your audience and profit off visitors even if they don’t make a purchase. Visit the “Increasing Sales through Integration” section to learn how to start
marketing with Shopify!
Shopify is the leading e-commerce solution for small and large businesses alike. Their software provides tools that simplify designing your website and managing transactions, making selling online easier than ever!
Selling on Shopify allows you to not only take advantage of their many tools, but you can also take advantage of their many apps, including Etsy 360! With over 1,500 completely free apps, you have access to nearly any tool you can think of!
Shopify offers three lucrative plans, tailored for new, growing, and large businesses:
Beyond their tools, Shopify also provides one of the most powerful website designers in e-commerce. While Shopify doesn’t have as many pre-built themes as many competitors, they’re typically quicker and more responsive. With loads of customization abilities, you can tailor these themes to fit your brand!
One huge luxury of Shopify is its mobile app. This allows you to manage your store view transactions at any time. With your store in your pocket, you can ensure quicker customer service and ship orders much quicker!
Many Etsy sellers don’t want to leave behind their marketplace to sell products entirely on their own and fortunately, you don’t have to anymore! Etsy 360 is an app that allows you to integrate your Etsy store directly into your Shopify website, allowing you to take advantage of both Shopify and Etsy’s tools.
In 2020, Shopify powered 20% of the internet, and it’s increasing in popularity each day. Shopify has been leading the e-commerce platform industry for years, providing countless tools to simplify selling online.
Huge companies like Pepsi, Nestle, Gymshark and Budweiser host their websites on Shopify because of the powerful tools they offer. With nearly 4000 apps, the opportunity for creativity is significantly higher than relying solely on Etsy. And now these apps are available to any Etsy seller!
Before Etsy360, transitioning your business from Etsy to the web was a hassle. It involved leaving the simple and secure marketplace to manage your inventory, storefront, and transactions yourself.
Now, with no coding knowledge, in just four simple steps you can enter a new world of customers while continuing to take advantage of Etsy’s product pages, checkout, and transactions!
Before you head over to Shopify, it’s important to consider alternatives to find the right fit for your business. E-commerce solutions such as Wix, Squarespace, and WordPress all have unique tools, which are broken down in the next section!
While Shopify offers loads of tools for scaling your business, it’s important to select the best platform for your needs. Fortunately, Etsy 360 is compatible with numerous alternatives with equally incredible tools!
Wix
Wix is a super powerful web builder that simplifies the web design process. Well known for its drag-and-drop web page designer and an incredible selection of built-in tools, Wix also comes in extremely affordable packages!
If you’re looking for the most bang for your buck, head over to Wix to explore their tools and over 800 templates! They also provide a free trial, so you can design your website before investing in a paid plan.
Squarespace
Squarespace has also gained a lot of attention for its design over the past few years. If you’re looking at producing a lot of content, Squarespace provides unlimited blog posts, pages, galleries and storage, as well as a free domain, in their basic plan.
With loads of marketing and design tools, Squarespace is a powerful tool for small and large businesses alike. They offer four plans, as well as a free trial to get started!
WordPress
WordPress powers nearly 40% of the internet, and is established as one of the most powerful web development tools. With WordPress, you own your site and must select the plugins necessary for your business.
While this takes longer than using Shopify or Squarespace’s built-in e-commerce solutions, you can tailor plugins for your business, speeding up your website and removing unnecessary factors!
WordPress is completely free to use, however you must purchase hosting. Hosting prices can go for as little as $4 a month, which is significantly cheaper than the alternatives.
The remainder of the cost goes into plugins. Many of these are free, but some can cost between $2 and $200 per month. With a little bit of research, you can build a website with similar tools as Shopify for much cheaper.
Once you’ve integrated Shopify and Etsy and you’re ready to dive into the world of customers, it’s time to learn how to reach them! Etsy provides a number of marketing tools, but building an organic traffic source pays significantly higher dividends than relying on boosted posts.
Branding is a huge hurdle for Etsy sellers and a huge opportunity for Shopify sellers! By implementing your branding into your marketing, content and web design, you can create a brand that your customers will love!
Once you’ve identified your branding, you can begin to take advantage of these free and organic marketing strategies! Shopify allows sellers to implement a number of them directly to your website:
Email marketing allows users to build a list of interested buyers by providing value in exchange for their email. For example, you could start a newsletter or provide a discount via email, then add them to a list of potential buyers.
By building a list of targeted customers, you’ll have an evergreen marketing avenue that builds itself! This can be extremely powerful because you can send promotions, sales, and new posts to a list of interested users!
Search Engine Optimization (SEO) allows you to rank your website on search engines by targeting relevant keywords or keyphrases. Including keywords into your titles, subtitles and content allow users searching for that term to find your website.
This brings in targeted, organic traffic that can be converted into customers or subscribers. As your store grows and your brand becomes established, more traffic will be referred to your site!
Building a blog, even producing a single post per month, can build up organic search traffic as well as engage users within your niche. Blogs give you a place to establish yourself as a niche expert, and solve customer’s problems!
If you own a store selling pet supplements, writing a post on pet health will bring your target audience to your content, looking for a solution! This will allow you to either recommend your product, add them to your email list or engage with your posts!
Integrating Etsy with Shopify unlocks a world of new opportunities, and now it’s easier than ever. You can head over to Shopify and start a 14-day trial that allows you to build your store before investing anything.
Once you’ve created your website, you can take advantage of Etsy 360 and many other tools for your business! Once you’ve installed Etsy 360, you can integrate your Etsy shop, unlocking the ability to steal the spotlight, build your brand and take advantage of marketing opportunities!
Armed with the knowledge to take your Etsy shop to the world, the final step is to get started. So, head over to Shopify where you can select one of many incredible templates, get started with a free trial, and explore a new world of customers!